Grupo Valker / Petrol Company

Presented as a proposal for a petrol station company based in Guadalajara, Jalisco, this project aimed to revitalize the brand image by infusing it with a sense of professionalism and youthfulness. The client's objective was to create an identity that resonates with modern consumers while retaining a serious and professional tone.

To achieve this, the concept focused on incorporating elements that reflect the company's essence and services. The use of the company's initial 'Valker,' along with imagery of a gasoline pump and hose, served as visual cues to convey the core business activities. This approach not only modernized the brand but also created a strong visual identity that is easily recognizable and memorable.

Through thoughtful design and strategic execution, the result was a corporate identity that strikes a balance between professionalism and approachability. The concise and sleek design elements convey a sense of seriousness, while subtle hints of playfulness add a youthful charm to the overall brand image. In essence, the new identity reflects the company's commitment to excellence and innovation while appealing to a diverse audience in today's dynamic market.