Umano
2022
Graphic Design, Art Direction, Branding
Umano / Hotel
From the heart of Tulum emerges the story of Umano, a place not only with breathtaking views of its surroundings, architecture, and location, but also a place designed to enhance introspection and self-connection.
Disconnecting and reconnecting; that is the philosophy that permeates every corner of this place.
From Kundalini yoga classes to spa treatments and meditation sessions, Umano offers a variety of activities to help you connect with yourself and return to your daily life with a new outlook and experience that will make you reflect and live your reality in a different way.
With its architecture and materials like chukum and stone, a connection between both worlds is achieved. Spaces are integrated through the overlapping of platforms and geometric shapes, inspired by the Mayan culture. Nature is always at the forefront, creating around it.
With limestone, sandy, and neutral tones, complemented by modern typography and graphic elements, a contemporary image is consecrated that never ceases to reflect the essence and location of the resort, integrating the necessary modernity for a place of this caliber.
